Module Components

• Overview
• Assignments

Topics

• Behavior Change: An Ecological Perspective
• Individual and Interpersonal Level Behavior Change
• Community-Level Behavior Change

NRSG 780 - Health Promotion and Population Health

Module 9: Program Planning: Focus on Behavior Change

Overview

The purpose of this module is to provide an overview of behavior change models and health communications strategies used to develop and support population-based health promotion programs.

Objectives

At the conclusion of this module, the learner will be able to:

• Discuss health promotion from an ecological perspective
• Describe key components of behavior change theories
• Select appropriate behavior change models
• Illustrate how different types of communication effect health behavior
• Incorporate behavior change models and health communication strategies into program planning and implementation

Required Readings

• National Cancer Institute, U.S. Department of Health and Human Services (DHHS). (2005). Theory at a Glance, Part 2 (pp. 9-33). Available at http://sbccimplementationkits.org/demandrmnch/ikitresources/theory-at-a-glance-a-guide-for-health-promotion-practice-second-edition/
• Kreuter, M., Lezin, N.,Kreuter, M., Green, L. Community health promotion Ideas that work Chapter 5: Theory applied, Sudbury, MA:   Jones and Bartlett. Available through HS/HSL Course Reserves in 780 blackboard
• Centers for Disease Control and Prevention. (2022). Gateway to Health Communications and Social Marketing Practice.
• U.S. Department of Health and Human Services (DHHS). The Guide to Community Preventive Services. Available at http://www.thecommunityguide.org/

Recommended Readings

• Centers for Disease Control and Prevention. (2021). Health Literacy. Available at https://www.cdc.gov/healthliteracy/index.html

Directions

Read the module content and activities. Then complete the assignment for the module.